Tuesday, May 8, 2012

Highlights From The Time to Play Spring Showcase @TimeToPlay


It's probably obvious that I love to blog about toys.  A few weeks ago, I was thrilled to attend a press event with TimetoPlayMag.com.  Have you seen their website?  It's so much fun.  They provide independent reviews on children’s toys, games, and family entertainment, helping consumers make great choices.

At the event, the Spring 2012 Most Wanted list was unveiled - 15 toys that Jim Silver, editor in chief, and Chris Byrne, content director (aka The Toy Guy®) predict will be flying off the shelves this season.  Each toy was brought out and displayed while the editors explained why they felt each would be a big winner.

time to play spring showcase
Afterward, the guests enjoyed a few hours of visiting with the vendors, playing with toys, and getting caught up on what to expect from some of our favorite companies this year,
“Movie-based toys and outdoor playthings are very important categories in the toy business," said Jim Silver, editor in chief TimetoPlayMag.com. “Together they account for billions of dollars of added revenue in a period typically considered the ‘off season’ for the toy industry.”
    “Value continues to be critical to the toy business as parents seek out toys that offer affordability and repeat play,” said Chris Byrne, content director TimetoPlayMag.com aka The Toy Guy®. “Manufacturers are providing that value with blockbuster movie tie-ins, line extensions for popular brands, and toys that inspire active play.”
If you recall, I mentioned the event began with the editor's picks for the 2012 "Most Wanted" Spring and Summer toys.  Here they are, by category, with links to Time to Play reviews.

Indoor Play:
· LEGO Friends - the new Lego line designed for girls.
Lego Friends
· LaLaLoopsy Littles - The little sisters of the LaLaLoopsy dolls.
Lalaloopsy Little Bundles
· Monsuno Cores, Wild Core and Strike Launcher -  collect and battle toys from Jakks Pacific.
· Monster High Operetta, Rochelle Goyle and Toralei dolls with accessories.
Monster High Rochelle
· Skylanders Wave 4 Figures - a new set of figures that will work on all game platforms.
Skylanders Wave 4
Squishy Baff - from Spin Master - This looks like so much fun, and I think it would be great for kids with sensory issues.
Squishy Baff

Movie Toys:
The Dark Knight Rises The Bat - the cool flying vehicle that will be seen in this summer's upcoming Batman movie.
Batman The Bat
Imaginext DC Super Friends Batcave - huge Fisher Price playset - superhero fun for little ones.
Imaginext DC Batcave
Classic Battleship Movie Edition Game - Classic Battleship and 3 new modes. Branded to go with this summer's movie - aliens vs the navy.
Battleship Movie edition
The Amazing Spider-Man Electronic Figure - Spidey also has a new movie coming out.  This very detailed figure speaks, performs actions and stands 10 inches tall.
Amazing Spiderman
Merida: Disney/Pixar’s Brave Merida Doll, Disney/Pixar’s Brave Merida Forest Adventure Merida is a new Disney Princess - and her movie will be out this summer.
Merida doll

Outdoor Fun:
Air Storm Z-X Crossbow - These are fun, and the darts and arrows really fly!!
airstorm crossbow
The Original Big Wheel Racer - As fun as you remember.
Big Wheel
FlashRider 360 - super fun from Razor.  Three wheels - a big wheel in front, Castor wheels in the back, and sparks fly when kids apply the brakes.
Razor Flash 360
Sandy Lagoon Waterpark from Little Tikes - a fun sand and water activity table for little ones.  There is a cover for the sand side, and a drain in the water side.
Little Tikes Sandy Lagoon Waterpark

Find the Time to Play team on Facebook, on Twitter, and on YouTube, and look for these great toys in stores over the next few months.